Studio TM is an award-winning creative studio in Hong Kong founded in 2010 by two creative talents Topaz Leung and Martin Cheung, focusing photography, advertising, art direction and art education.
- HSBC CI
Five real-life fighters have all been challenged by critical illnesses. By viewing those trials and errors as parts of their life journey, they never ceased from being an inspirer.
The entire story was set as a semi-documentary that took place in an ongoing shooting surrounding. Featuring the newly launched “LIFE GOES ON” — Life Swift Guard Critical Illness Plan by HSBC.
The “KEEP ROLLING” camera work is an effective tool to portray the traits of each individual, which also ties in with our fundamental value of this campaign — “LIFE GOES ON”.